Một số giải pháp xúc tiến, quảng bá sản phẩm du lịch Đồng Tháp trong xu thế hội nhập

Abstract

Tourism products have always been considered as the core issue of the service economy that should be focused on research investment. The promotion and marketing of tourism products is an effective tool for introducing invested products, creating a true image of Dong Thap tourism and Dong Thap tourism sites, providing correct and sufficient information to prospective visitors in need of information, highlighting most important values, and positioning Dong Thap tourism and its products to the guest market. In the context of economic integration and the impact of the current industrial revolution 4.0, it is very important to research, develop, and promote tourism products. The article analyzes the current situation and proposes some solutions to promote and advertise tourism products in Dong Thap province in the current integration trend.