Social Sciences and Humanities Issue

Impacts of logistics performance on green exports of Viet Nam during 2007-2022: A gravity model approach

Thi Thu Huong Nguyen, Vu Nhu Quynh, Vu Hai Anh, Le Ngoc Han

This study examines the influence of logistics performance on Vietnam’s green exports during 2007-2022, thereby contributing to the literature by linking subcomponents of the World Bank’s Logistics Performance Index (LPI) to green trade outcomes in a developing country. Using bilateral trade data and a gravity model estimated with robust OLS, this study examines three dimensions of green exports: total export value, product diversification, and average export value per product. The results show that shipment competitiveness and delivery timeliness exert the strongest positive effects, while logistics quality, tracking, infrastructure, and customs efficiency also contribute positively but to a lesser magnitude. These findings advance the current understanding that operational efficiency and predictability in logistics are critical determinants of green export performance, beyond aggregate infrastructure measures. Practically, the study highlights that targeted logistics reforms, especially those related to transport reliability and delivery speed, are essential for promoting the sustainable growth of Vietnam’s green exports.

Halal tourism in Indonesia: Experiences and recommendations for Vietnam

Minh Tri Nguyen, Uud Wahyudin

This study investigates Indonesia's success in developing Halal Tourism and explores applicable lessons for Vietnam’s emerging tourism market. As one of the leading global destinations for Muslim-friendly travel, Indonesia offers a valuable model for integrating Islamic principles into tourism policies, infrastructure, marketing strategies, and community education. Drawing on a qualitative content analysis of academic literature, policy documents, and institutional reports, this study examines Indonesia’s multifaceted approach, including its Halal certification systems, strategic marketing efforts, and public-private partnerships. The findings underscore the gaps in Vietnam’s current readiness for Halal Tourism and propose recommendations to enhance its competitiveness in this growing sector. Adopting Indonesia’s strategic practices, Vietnam can diversify its tourism offerings and position as a welcoming destination for Muslim travellers.

Factors affecting the intention to use ChatGPT to obtain the shopping information

Thi Thuy Oanh Thai

This study investigates the effect of perceived usefulness, perceived ease of use, perceived enjoyment on attitude and intention to use ChatGPT; the impact of attitude on intention to use ChatGPT to collect the shopping information. The proposed research model was analyzed using PLS-SEM with the data from 310 online Vietnamese consumers. The study outcomes showed the positive impact of perceived usefulness, perceived ease of use, perceived enjoyment on attitude and intention to use ChatGPT. The research outcomes contribute to the understanding of the determinants which affect the attitude and the intention to use ChatGPT in the context of using for searching for shopping information. The study also highlighted the impact of both cognitive (usefulness and ease of use) and effective (enjoyment) in forming the technology adaptation behavior of customers. Accordingly, businesses can integrate ChatGPT as a virtual shopping assistant which can leverage its perceived usefulness. Managers and policymakers also should prioritize ease of use by simplifying onboarding processes, providing easy instructions, and reducing technical complexity so that users can easily access the system. Moreover, improving the perceived enjoyment such as personalized promotions, gamified shopping experiences, or interactive dialogues can drive to positive attitude.

International literature integration from R. Tagore’s perspective and creations

Van Hanh Nguyen

This study evaluates R. Tagore’s perspectives and experiences regarding literary integration, aiming to draw lessons and offer recommendations for Vietnamese writers’ international integration. Data are based on Tagore’s essays on culture and literature, his speeches on East-West integration, and several representative works across genres such as poetry, short stories, novels, and plays. The findings highlight key aspects of Tagore’s thought: literary integration broadens and deepens a nation’s literary identity and enables writers to discover a more authentic and expansive sense of self. Tagore’s creative principles emphasize approaching modernity through tradition, reaching humanity through nationality-as reflected in his use of the Bengali language-exploring the universal through reflections on the Indian human condition, and combining traditional Indian poetics with modern Western techniques. The study suggests that Vietnamese literature, in the process of international integration, should consciously expand and deepen its cultural identity, remain closely connected with real life - especially Vietnamese people’s destiny - and inherit as well as renew traditional poetics while embracing modern literary techniques.

Enhancing Business Communication Proficiency among ESL Undergraduates through Project-based Learning: A Mixed-methods Inquiry

Thi Dung Hue Nguyen

Effective business communication in English has become essential for university graduates in English as a second language contexts as global workplace demands grow. This study examined the integration of project-based learning into a 15-week Business Communication course at Foreign Trade University, Vietnam, addressing three research questions: (a) whether students’ business communication proficiency improved through project-based learning, (b) how students perceived the learning process, and (c) what challenges the instructor faced during implementation. Participants were 60 third-year undergraduates majoring in Business English, organized into 12 teams of five. Using a convergent mixed methods design, the study collected four data types: pre- and post-course rubric-based performance assessments in three skill areas (business writing, oral presentation, negotiation); a 30-item Likert-scale questionnaire (n=60); three focus group interviews with 22 student volunteers; and a semi-structured interview with the course instructor, supported by classroom field notes. Quantitative analyses revealed statistically significant within-subjects gains across all three skills (Cohen’s d z = 1.36-1.61, p < 0.001). Questionnaire data indicated broadly positive student perceptions, with 82-89% agreement across the six measured dimensions. Focus group data converged on four themes: increased ownership, real-world language use, interpersonal-skill development, and a time-bounded period of initial uncertainty. The instructor reported greater student engagement and interaction than in previous teacher-led semesters, alongside substantial scaffolding demands during early project phases. The findings provide empirical support for project-based learning as a contextually relevant approach for advancing business English proficiency in TESOL programs at internationally oriented Vietnamese universities.

Examining the Effects of ChatGPT as an Automated Scoring and FeedbackTool on English-major Students’ Writing Performance in the Mekong Delta

Hoai Anh Nguyen, Thanh Nguyet Anh Le, Trong Nhan Phan

In the digital era, ChatGPT has attracted considerable attention to English teaching and learning. A quasi-experimental study was conducted to investigate the effects of using ChatGPT as an automated scoring and feedback tool on 12 English-major students’ writing essays in the autonomous learning process at a university in the Mekong Delta, Vietnam, over ten weeks. Quantitative data collected from the pre- and post-assignments were examined on four components of IELTS writing task 2, including task response, coherence and cohesion, lexical resource, and grammar range and accuracy. Additionally, qualitative data were from semi-structured interviews with 8 voluntary students. The findings of the pre- and post-assignments indicated that the participants’ writing ability was improved after the ChatGPT intervention. The qualitative results revealed that students felt more confident in writing essays than before. They believed that ChatGPT could become a useful assistant instrument for students in practicing writing skills autonomously if and only if they knew how to use it effectively. However, they had many difficulties with complex vocabulary and structures, and inaccurate ideas from ChatGPT.

Educational tourism associated with green growth through agricultural livelihood knowledge ecosystems in Vinh Long

Duy Linh Ta, Duc Minh Duong

This study examines how livelihood knowledge is transformed into learning experiences in the development of educational tourism associated with green growth at agricultural livelihood destinations in Vinh Long Province, using a knowledge ecosystem approach. Ecological knowledge, farming experience, collective memory, and local ways of interacting with nature are incorporated into educational experiences through storytelling, field-based interpretation, and community engagement. The study employs a qualitative approach that combines field surveys, participant observation, in-depth interviews, and thematic analysis conducted at Con Chim, Con Ho, and Nhi Hoa from 2023 to 2026. The findings indicate that “knowledge mapping” plays a central role in transforming lived knowledge into meaningful learning experiences for visitors, thereby contributing to a gradual shift from landscape-based tourism toward knowledge-oriented tourism. In this process, local communities emerge as key actors in shaping learning experiences and transmitting ecological knowledge. Accordingly, the destination value is no longer determined primarily by tangible resources but increasingly by their capacity to foster reflective understanding, facilitate community learning, and cultivate local green learning ecosystems.