Constructing English as Employability Capital in Vietnam’s Digital Labour Market: A Corpus-Assisted Analysis of Proficiency, Credentials, and Workplace Tasks
Main Article Content
Abstract
This study examines how English is constructed as employability capital in Vietnam’s digital labour market. Using the publicly released VietJobs corpus, 48,092 online job advertisements were processed in Python. After 385 exact duplicate records were removed, 47,707 postings formed the labour-market denominator, and 9,061 postings containing direct English competence or credential requirements formed the principal analytical corpus. The analysis combined prevalence and sector comparisons with recurrent-pattern, keyness, credential, concordance, and workplace-task analyses. English demand appeared in 18.99% of unique postings and varied significantly across 16 occupational sectors. Most direct-English advertisements represented competence broadly through general proficiency or communication, while only 10.37% specified identifiable workplace tasks and 9.18% specified applicant-oriented English credentials. Education showed a strongly credential-oriented profile, including comparatively high IELTS and TOEIC thresholds, whereas engineering and information technology more often connected English to reading, technical documentation, and other workplace functions. Formal credentials and explicit workplace tasks rarely co-occurred, and credential-bearing advertisements remained less likely to specify workplace tasks after controlling for sector. The findings show that the labour-market value of English is differentiated by occupational context and by the form through which competence is represented, highlighting a distinction between credentialised and workplace-functional English competence.
Keywords
Corpus linguistics, employability, English language requirements, job advertisements, linguistic capital
Article Details
References
Catanese, E., Inglese, F., Lucarelli, A., & Ruocco, G. (2023). Analysing the labour market through a web data source: The skill dynamic based on online job advertisements. Rivista Italiana di Economia Demografia e Statistica, 77(4), 265-276. https://doi.org/10.71014/sieds.v77i4.246
Doan, L. D., & Hamid, M. O. (2021). Economics of English: Examining the demand for English proficiency in the Vietnamese job market. RELC Journal, 52(3), 618-634. https://doi.org/10.1177/0033688219863166
Duchêne, A., & Heller, M. (Eds.). (2012). Language in late capitalism: Pride and profit. Routledge.
Hodges, A., & Seawright, L. (2023). Transnational technical communication: English as a business lingua franca in engineering workplaces. Business and Professional Communication Quarterly, 86(4), 498-513. https://doi.org/10.1177/23294906231154860
Hsieh, C.-N. (2023). Interpretation and use of a workplace English language proficiency test score report: Perspectives of TOEIC test takers and score users in Taiwan. ETS Research Report Series, 2023(1), 1-21. https://doi.org/10.1002/ets2.12373
Kankaanranta, A., & Louhiala-Salminen, L. (2013). “What language does global business speak?” The concept and development of BELF. Ibérica, 26, 17-34.
Kankaanranta, A., & Planken, B. (2010). BELF competence as business knowledge of internationally operating business professionals. Journal of Business Communication, 47(4), 380-407. https://doi.org/10.1177/0021943610377301
Kiškytė, M. (2023). Demands of the employers for foreign language skills in job advertisements in three Baltic countries. Socialiniai tyrimai, 46(1), 24-52. https://doi.org/10.15388/Soctyr.2022.46.1.2
Koester, A. (2021). English for occupational purposes. In C. A. Chapelle (Ed.), The encyclopedia of applied linguistics. Wiley. https://doi.org/10.1002/9781405198431.wbeal0381.pub2
Marconi, G., Vergolini, L., & Borgonovi, F. (2023). The demand for language skills in the European labour market: Evidence from online job vacancies (OECD Social, Employment and Migration Working Papers No. 294). OECD Publishing. https://doi.org/10.1787/e1a5abe0-en
Nguyen, H. L. T., & Nguyen, H. T. M. (2026). Coercive conditions and strategic compliance: Vietnamese EFL teacher identity construction and neoliberal values. Journal of Language, Identity & Education, 25(4), 641-659. https://doi.org/10.1080/15348458.2024.2392279
Pan, Y.-C., & In’nami, Y. (2017). Does TOEIC as a university exit test ensure higher employability in Taiwan? International Journal of Language Testing, 7(1), 1-27.
Pham, D. H., Nguyen, H. H., & El-Haj, M. (2026). VietJobs: A Vietnamese job advertisement dataset. In Proceedings of the Fifteenth Language Resources and Evaluation Conference (pp. 6322-6331). ELRA Language Resource Association. https://doi.org/10.63317/2nkvn5bc8dou
Youngblood, A. M., Nutta, J. W., Dickson, D. R., & Nutta, M. W. (2021). Learning English as a second language in the back-of-the-house: Proficiency and employment from the perspective of hotel human resource directors. Journal of Human Resources in Hospitality & Tourism, 20(1), 24-47. https://doi.org/10.1080/15332845.2020.1821426