Article Sidebar

PDF
Date Published: 10/02/2017
Online Published: 08/07/2023
Abstract Views: 1233
Views PDF: 752
DOI: https://doi.org/10.52714/dthu.24.2.2017.441
Issue
No. 24 (2017): Part A - Social Sciences and Humanities
Section
Social Sciences and Humanities Issue
How to Cite
Nguyen, T. M. H., & Tran, Q. H. (2023). Fast food eating habits of consumers at Long Xuyen City. Dong Thap University Journal of Science, 24, 104-109. https://doi.org/10.52714/dthu.24.2.2017.441

Fast food eating habits of consumers at Long Xuyen City

Thi Minh Hai Nguyen1, , Quang Huy Tran2
1 An Giang University
2 Student, An Giang University

Main Article Content

Abstract

This study aims to evaluate customers’ awareness about fast food, and describe their fast food eating habits in Long Xuyen. The research employed online and face-to-face survey with a sample size of 200 participants. The discriptive statistics results show that the consumers eat fast food because of its good taste and convenience; their fastfood eating is found on holidays or weekends, on average 2 - 4 times/month, and 6-10:30 pm is the peak time for fastfood, mainly eating at restaurants with friends/colleagues; fried chicken and solf drink are most popular at VND 30,000 – 70,000, and  Lotteria is the most popolar choice.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords

Fast food, habits, customer.

References

[1]. Butler, G., Hope, T. (2007), Managing your mind: The mental fitness guide (2nd ed.), New York, NY: Oxford University Press.
[2]. Duhigg, C. (2014), The power of habit: Why we do what we do in life and business, New York: Random House Trade Paperbacks.
[3]. Hương Mi (2014), “McDonal, KFC, Lotteria và cuộc chiến trên đất Việt”, Chất lượng Việt Nam, http://vietq.vn/mcdonal-kfc-lotteria--va-cuoc-chien-tren-dat-viet-d32065.html
[4]. Neal, D. T., Wood, W. (2007), “A new look at habits and the habit–goal interface”, Psychological Review, 114, 843-863. http://dx.doi.org/10.1037/0033-295X.114.4.843
[5]. Nguyễn Việt Khôi, Kiều Đăng Khuê, Nguyễn Thành Lương (2011), “Ngành công nghiệp thức ăn nhanh ở Việt Nam cơ hội và thách thức”, Kinh tế Châu Á - Thái Bình Dương, (Số 325), tr. 40-42.
[6]. Tú Uyên (2014), “Thị trường thức ăn nhanh tăng trưởng mạnh”, Báo Mới, http://www.baomoi.com/Thi-truong-thuc-an-nhanh-tang-truong-manh/45/14694639.epi
[7]. Verplanken, B. (2012), If you don't understand habits, how can you hope to break them? The challenges and opportunities of habits to encourage sustainable living, Poster session presented at the meeting of the Behaviour change research and environmental sustainability, Melbourne.