Giải pháp phát triển sản phẩm OCOP gắn với du lịch nông thôn trong xây dựng nông thôn mới

Abstract

Rural tourism is increasingly becoming popular, promoting the development of local communities through increasing income for local people and preserving cultural values. Developing rural tourism in the program of building new rural development program in conjunction with the One Commune One Product (OCOP) program is also a potential trend for rural areas rich in tourism resources. This article uses a secondary literature research method to explore some key contents of developing OCOP products in group 6 (Community-based tourism services, ecotourism and tourist attractions) associated with rural tourism in new rural development program. The research results show that currently, developing OCOP products in group 6 associated with rural tourism in building the new countryside is a popular trend in policy documents and Vietnam also has certain conditions to develop these products. Currently, community tourism service models, ecotourism, and tourist attractions have so far achieved initial successes in localities; however, some limitations arise. Thus, the study proposes some solutions to develop OCOP products in group 6 associated with rural tourism in building the new countryside in the near future.