Phân tích nội dung và diễn ngôn các thông điệp vận động trên báo Thanh Niên và Việt Nam độc lập của Nguyễn Ái Quốc

Abstract

This article analyzes the system of advocacy messages featured in two newspapers - Thanh Nien (1925-1930) and Viet Nam doc lap (1941-1945) - both founded and directly directed by Nguyen Ai Quoc. From the modern communication perspective, the article employs content and discourse analysis to clarify the characteristics, functions, and effectiveness of revolutionary slogans. The messages revolve around key ideological themes, including national independence, anti-colonialism and anti-fascism, national unity, and concrete calls to action. In terms of form, the messages are concise, emotionally charged, and frequently draw on folk traditions such as proverbs and rhymed verses to enhance memorability and dissemination. The article argues that these slogans were not merely tools of communication but also strategic expressions of Nguyen Ai Quoc’s revolutionary communication thinking. Academically, this article advances an interdisciplinary link between press history and political communication by illuminating the mechanisms that made these appeals effective. Practically, the principle of “simplicity - emotion - action” provides a guideline for designing effective messages in contemporary communication and social advocacy.