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28/04/2026
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Nguyen, M. T., & Wahyudin, U. (2026). Halal tourism in Indonesia: Experiences and recommendations for Vietnam. Dong Thap University Journal of Science, 15(7), 17-32. https://doi.org/10.52714/dthu.sch.2751.1815
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Halal tourism in Indonesia: Experiences and recommendations for Vietnam
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Abstract
This study investigates Indonesia's success in developing Halal Tourism and explores applicable lessons for Vietnam’s emerging tourism market. As one of the leading global destinations for Muslim-friendly travel, Indonesia offers a valuable model for integrating Islamic principles into tourism policies, infrastructure, marketing strategies, and community education. Drawing on a qualitative content analysis of academic literature, policy documents, and institutional reports, this study examines Indonesia’s multifaceted approach, including its Halal certification systems, strategic marketing efforts, and public-private partnerships. The findings underscore the gaps in Vietnam’s current readiness for Halal Tourism and propose recommendations to enhance its competitiveness in this growing sector. Adopting Indonesia’s strategic practices, Vietnam can diversify its tourism offerings and position as a welcoming destination for Muslim travellers.
Keywords
Halal Tourism, Halal tourism development, Indonesia tourism, muslim-friendly travel, Vietnam tourism.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
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Aprullah, M. P., Adria, A., Sayuthi, M., Fuadi, R., & Julnadi, S. (2024). The role of PT Bank Aceh’s digital transformation in supporting MSMEs driving Halal Tourism In Aceh Province. I-ECONOMICS: A Research Journal on Islamic Economics, 10(2), 166–184. https://doi.org/10.19109/ieconomics.v10i2.24482
Azhar, A., Eka, L. K. N., Haque, M. G., & Abdelsalam, A. H. (2024). Halal Tourism and the Islamic socio-cultural responsibilities of domestic tourists in Indonesia. Fikri : Jurnal Kajian Agama, Sosial Dan Budaya, 9(2), 221–238. https://doi.org/10.25217/jf.v9i2.4794
Azibur Rahman. (2024). Halal Tourism: Ghirah Tadabbur Alam dalam Tafsir Jawahirul Quran. Ta’wiluna: Jurnal Ilmu Al-Qur’an, Tafsir Dan Pemikiran Islam, 5(3), 266–276. https://doi.org/10.58401/takwiluna.v5i3.1671
Baharudin, O., Sharifudin, Md. S., & Arsiah, B. (2016). The potential of ASEAN in Halal certification implementation: A review. Pertanika Journal of Social Science and Humanities, 24(1), 1–24.
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008
Battour, M., Ismail, M. N., & Battor, M. (2011). The impact of destination attributes on Muslim tourist's choice. International Journal of Tourism Research, 13(6), 527–540. https://doi.org/10.1002/jtr.824
Caplan, M. A., & Purser, G. (2019). Qualitative inquiry using social media: A field-tested example. Qualitative Social Work, 18(3), 417–435. https://doi.org/10.1177/1473325017725802
Chaerunisa, N., & Maulidizen, A. (2024a). Leveraging the concept of a meaningful journey for Halal Tourism development in Indonesia. Journal of Halal Science, Industry, and Business, 2(2), 81–99. https://doi.org/10.31098/jhasib.v2i2.2780
Chaerunisa, N., & Maulidizen, A. (2024b, December 19). Leveraging the concept of a meaningful journey to develop Halal Tourism in Indonesia: Study case at ESQ tour and travel. The International Halal Science and Technology Conference 2024 (IHSATEC): 17th Halal Science Industry and Business (HASIB). https://doi.org/10.31098/HST24122
Christanti, Y. D., Widodo, N. M., & Daroji, C. (2023). Development of the Halal Industry in Indonesia: Opportunities and challenges after the Covid-19 Pandemic. Journal of Modern Islamic Studies and Civilization, 1(03), 101–123. https://doi.org/10.59653/jmisc.v1i03.194
CrescentRating. (2023). Mastercard-Crescentrating Global Muslim Travel Index 2023.
CrescentRating. (2024). Mastercard-Crescentrating Global Muslim Travel Index 2024.
Fitria, M. N., Caspari, A., & Setiawan, A. (2024). Optimizing government policies to support sustainable Sharia-based tourism. Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy, 4(2), 228–248. https://doi.org/10.21274/ar-rehla.v4i2.10136
Halim, A., & Baroroh, N. (2021). Pariwisata Halal: Studi Komparatif Hotel Syariah di Yogyakarta dan Bali. Al-Manahij: Jurnal Kajian Hukum Islam, 15(1), 53–66. https://doi.org/10.24090/mnh.v15i1.4602
Han, H., Al-Ansi, A., Olya, H. G. T., & Kim, W. (2019). Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination. Tourism Management, 71, 151–164. https://doi.org/10.1016/j.tourman.2018.10.010
Han, H., Lee, S., Ariza-Montes, A., Al-Ansi, A., Tariq, B., Vega-Muñoz, A., & Park, S. (2021). Muslim travelers' inconvenient tourism experience and self-rated mental health at a non-Islamic country: Exploring gender and age differences. International Journal of Environmental Research and Public Health, 18(2), 758. https://doi.org/10.3390/ijerph18020758
Henderson, J. C. (2016). Muslim travellers, tourism industry responses and the case of Japan. Tourism Recreation Research, 41(3), 339–347. https://doi.org/10.1080/02508281.2016.1215090
Huda, N., Rini, N., Muslikh, M., Hidayat, S., Takidah, E., Sari, D. P., & Husniyah, A. (2022). Strategic model for Halal Tourism development in Indonesia: A preliminary research. Indonesian Journal of Halal Research, 4(2), 53–64. https://doi.org/10.15575/ijhar.v4i2.11849
Irawan, A. W., & Nur, F. (2024). Peluang Pengembangan Pariwisata Halal Melalui Optimalisasi Wakaf di Daerah Istimewa Yogyakarta. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(12). https://doi.org/10.47467/elmal.v5i12.5330
Islam, R., & Ashton, A. S. (2024). The development of Halal well-being experience quality: A conceptual framework. Information Management and Business Review, 16(3(I)S), 111–118. https://doi.org/10.22610/imbr.v16i3(I)S.3961
Jafari, J., & Scott, N. (2014). Muslim world and its tourisms. Annals of Tourism Research, 44, 1–19. https://doi.org/10.1016/j.annals.2013.08.011
Jeaheng, Y., Al-Ansi, A., & Han, H. (2019). Halal-friendly hotels: Impact of halal-friendly attributes on guest purchase behaviors in the Thailand hotel industry. Journal of Travel & Tourism Marketing, 36(6), 729–746. https://doi.org/10.1080/13032917.2019.1627931
Junaidi, J. (2020). Halal-friendly tourism and factors influencing halal tourism. Management Science Letters, 1755–1762. https://doi.org/10.5267/j.msl.2020.1.004
Karisma, A. P., & Susmono, W. (2024). Culinary service adaptation strategies for Muslim Tourists: A case study of Hotel Yamamoto, Japan. Jurnal Sosiologi Reflektif, 19(1), 121–146. https://doi.org/10.14421/rezxka59
Khairuldin, W. M. K. F. W., Anas, W. N. I. W. N., Imas, M., Hassan, A., Embong, A. H., Lukman, N. H. Z., & Yusuf, M. A. I. M. (2024). Philosophy and Ethics in Halal Tourism: A conceptual analysis. International Journal of Religion, 5(11), 486–493. https://doi.org/10.61707/gsrdnf74
Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research Evolution from 2000 to 2015 and an Agenda for future inquiry. Journal of Marketing, 80(6), 146–172. https://doi.org/10.1509/jm.15.0415
Lim, W. M. (2024). What is qualitative research? An overview and guidelines. Australasian Marketing Journal. https://doi.org/10.1177/14413582241264619
Madnasir, & Binar Cahyani, A. (2024). Analysis of Halal Tourism development on economic development in Indonesia. KnE Social Sciences, 9(16), 786–798. https://doi.org/10.18502/kss.v9i16.16288
Maghfira, F., Fasa, M. I., & Suharto, S. (2022). Analisis Pengaruh Halal Tourism Terhadap Pertumbuhan Ekonomi di Indonesia: Strategi dan Tantangan. Jurnal Bina Bangsa Ekonomika, 15(1), 76–86. https://doi.org/10.46306/jbbe.v15i1.118
Mahardika, R. (2020). Strategi Pemasaran Wisata Halal. Mutawasith: Jurnal Hukum Islam, 3(1), 65–86. https://doi.org/10.47971/mjhi.v3i1.187
Marlinda, A. P., Tamara, A. P., Sambora, R., & Jatmika, S. (2024). The social impact of halal tourism policy in South Korea: Apart from the economic sector. Asian Journal of Political Science, 1–24. https://doi.org/10.1080/02185377.2024.2441678
Mohammad, F. M., & Rahman, N. A. A. (2020). Knowledge management strategy towards the development of the Halal logistics industry in Vietnam. In N. A. A. Rahman & M. F. Mohammad (Eds.), Halal Logistics and Supply Chain Management in Southeast Asia. Routledge. https://doi.org/10.4324/9780429329227
Nabila, N., B, I., & Pramadeka, K. (2024). Edukasi Konsep Pengembangan Halal Tourism Wisata Pantai Pengubaian dalam Meningkatkan Kepuasan Wisatawan di Kabupaten Kaur. VISA: Journal of Vision and Ideas, 4(3). https://doi.org/10.47467/visa.v4i3.5337
Nguyen, M. T. (2025). Toward A Halal-Friendly Tourism destination: Lessons from Indonesia for Hanoi, Vietnam. Prospects for Tourism Development Associated with Halal in Hanoi City, 276–291.
Nurdiansyah, A. (2018). Halal certification and its impact on Tourism in Southeast Asia: A case study Halal Tourism in Thailand. KnE Social Sciences, 3(5), 26. https://doi.org/10.18502/kss.v3i5.2323
Nurjaya, Paramarta, V., Dewi, R. R. V. K., Kusworo, Surasni, Rahmanita, F., Hidayati, S., & Sunarsi, D. (2021). Halal Tourism in Indonesia: Regional regulation and Indonesian Ulama Council Perspective. International Journal of Criminology and Sociology, 10, 497–505. https://doi.org/10.6000/1929-4409.2021.10.58
Parlindungan, H. H., & Manurung, H. (2023). Indonesia Effort to Attracting Investment in Tourist Destination Development. Jurnal Industri Pariwisata, 5(2), 177–188. https://doi.org/10.36441/pariwisata.v5i2.1423
Prayag, G. (2024). Halal tourism: Looking into the future through the past. In Religious Tourism (pp. 43–45). Routledge. https://doi.org/10.4324/9781003531470-6
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