Some factors influencing the ethical consumption tendency: a case of skincare products in Danang
Main Article Content
Abstract
Vietnam’s current comprehension on ethical consumption is limited in comparison with that of other countries. This survey study investigates significant factors affecting the ethical consumption tendency in Danang market. The results showed that this tendency in Danang is getting better. Product quality, perceived price and friend-relative experiences are key factors influencing the tendency. Thereby, the study provides suggestions for improving this tendency in Vietnam.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Keywords
Da Nang, skincare products, ethical consumption
References
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[6]. Cotte, J, & Trudel, R (2009), Socially conscious consumerism - A systematic review of the body of knowledge, Network for Business Sustainability Knowledge Project Series, http://nbs.net/wp-content/uploads/ NBS_Consumerism_SR_Researcher.pdf.
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[8]. De Pelsmacker, P, Driesen, L & Rayp, G (2005), “Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee”, Journal of Consumer Affairs, 39(2), p. 363-385.
[9]. Gounaris, S & Stathakopoulos, V (2004), “Antecedents and consequences of brand loyalty: an empirical
study”, Journal of Brand Management, 11(4), p. 283-306.
[10]. Han, H, Kim, Y & Kim, E-K (2011), “Cognitive, affective, conative, and action loyalty: Testing the impact of inertia”, International Journal of Hospitality Management, 30(4), p. 1008-1019.
[11]. Hjelmar, U (2011), “Consumers’ purchase of organic food products. A matter of convenience and refl exive practices”, Appetite, 56(2), p. 336-344.
[12]. Huong, BTL (2010), “The Vietnamese Consumer Perception On Corporate Social Responsibility”, Journal of International Business Research, 9(SI1), p. 75-87.
[13]. Jägel, T, Keeling, K, Reppel, A & Gruber, T (2012), “Individual values and motivational complexities in ethical clothing consumption: A means-end approach”, Journal of Marketing Management, 28(3-4), p. 373-396.
[14]. Kim, JY & Yuan, X (2012), “The Role of Perceived Quality in New Product Adoption Process in China”, Asia Marketing Journal, 14(1), p. 159-174.
[15]. Kraft, FB & Goodell, PW (1992), “Identifying the health conscious consumer”, Journal of Health Care Marketing, 13(3), p. 18-25.
[16]. Lin, Y-H & Chen, C-Y (2012), “Adolescents’ Impulse Buying: Susceptibility to Interpersonal Infl uence and Fear of Negative Evaluation”, Social Behavior and Personality: An International Journal, 40(3), p. 353-358.
[17]. Low, W & Davenport, E (2007), “To boldly go… exploring ethical spaces to re-politicise ethical consumption and fair trade”, Journal of Consumer Behaviour, 6(5), p. 336-348.
[18]. Mascarenhas, OA & Higby, MA (1993), “Peer, parent, and media infl uences in teen apparel shopping”, Journal of the Academy of Marketing Science, 21(1), p. 53-58.
[19]. Michaelidou, N & Hassan, LM (2008), “The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food”, International Journal of Consumer Studies, 32(2), p. 163-170.
[20]. Nicosia, FM & Mayer, RN (1976), “Toward a sociology of consumption”, Journal of Consumer Research, 3(2), p. 65-75.
[21]. Schifferstein, HN & Oude Ophuis, PA (1998), “Health-related determinants of organic food consumption in the Netherlands”, Food Quality and Preference, 9(3), p. 119-133.
[22]. Starr, MA (2009), “The social economics of ethical consumption: Theoretical considerations and empirical evidence”, The Journal of Socio-Economics, 38(6), p. 916-925.
[23]. The Regeneration Roadmap (2012), Re:Thinking Consumption. Consumers and Future of Sustainability, http://theregenerationroadmap.com/fi les/reports/TRR_Rethinking_Consumption.pdf.
[24]. Thọ, ND & Trang, NTM (2007), Nghiên cứu khoa học Marketing: Ứng dụng mô hình cấu trúc tuyến tính SEM, NXB Lao động.
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