Thanh bên bài viết
Chuyên mục:
Khoa học Xã hội và Nhân văn (Tiếng Anh)
Ngày xuất bản:
28/04/2026
Lượt xem
34
Lượt tải xuống
23
Trích dẫn bài báo
Thai, T. T. O. (2026). Factors affecting the intention to use ChatGPT to obtain the shopping information. Tạp chí Khoa học Đại học Đồng Tháp, 15(7), 33-50. https://doi.org/10.52714/dthu.sch.2827.1816
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Factors affecting the intention to use ChatGPT to obtain the shopping information
Nội dung chính của bài viết
Tóm tắt
This study investigates the effect of perceived usefulness, perceived ease of use, perceived enjoyment on attitude and intention to use ChatGPT; the impact of attitude on intention to use ChatGPT to collect the shopping information. The proposed research model was analyzed using PLS-SEM with the data from 310 online Vietnamese consumers. The study outcomes showed the positive impact of perceived usefulness, perceived ease of use, perceived enjoyment on attitude and intention to use ChatGPT. The research outcomes contribute to the understanding of the determinants which affect the attitude and the intention to use ChatGPT in the context of using for searching for shopping information. The study also highlighted the impact of both cognitive (usefulness and ease of use) and effective (enjoyment) in forming the technology adaptation behavior of customers. Accordingly, businesses can integrate ChatGPT as a virtual shopping assistant which can leverage its perceived usefulness. Managers and policymakers also should prioritize ease of use by simplifying onboarding processes, providing easy instructions, and reducing technical complexity so that users can easily access the system. Moreover, improving the perceived enjoyment such as personalized promotions, gamified shopping experiences, or interactive dialogues can drive to positive attitude.
Từ khóa
ChatGPT, intention to use, perceived ease of use, perceived enjoyment, perceived usefulness.
Chi tiết bài viết
Bài báo này được cấp phép theo Creative Commons Attribution-NonCommercial 4.0 International License.
Tài liệu tham khảo
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