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Date Published: 31/08/2016
Online Published: 31/08/2016
Abstract Views: 263
Views PDF: 404
DOI: https://doi.org/10.52714/dthu.21.8.2016.373
Issue
No. 21 (2016): Part A - Social Sciences and Humanities
Section
Social Sciences and Humanities Issue
How to Cite
Bui, N. T. (2016). Studying payment card users’ intent in Ho Chi Minh City - Applying Unified Theory Of Acceptance and Use Of Technology (UTAUT). Dong Thap University Journal of Science, 21, 37-43. https://doi.org/10.52714/dthu.21.8.2016.373

Studying payment card users' intent in Ho Chi Minh City - Applying Unified Theory Of Acceptance and Use Of Technology (UTAUT)

Ngoc Toan Bui

Main Article Content

Abstract

In order to determine factors affecting payment card users’ intent in Ho Chi Minh City (HCMC), the  author  conducted an empirical research based on unified theory of acceptance and use of technology (UTAUT). The results showed that performance expectancy (PE), social influence (SI), expectancy effort (EE) and faciliating conditions (FC) have statistic significances on payment card users’ intent in HCMC. On that basis, the study will help the bank managers make sound decisions and business strategies to attract customers.

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords

payment card, technology, UTAUT

References

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