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Issue: Vol. 15 No. 9 (2026): Issue of Social Sciences and Humanities (Vietnamese)
Section: Social Sciences and Humanities Issue (Vietnamese)
DOI: 10.52714/dthu.sch.2523.1810
Date Published: 28/04/2026
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Ha, M. T., Phan, T. T. D., Thach, K. S. R., & Tran, L. A. (2026). Factors influencing alumni participation behavior in activities at School of Economics, Can Tho University. Dong Thap University Journal of Science, 15(9), 80-93. https://doi.org/10.52714/dthu.sch.2523.1810

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Factors influencing alumni participation behavior in activities at School of Economics, Can Tho University

My Trang Ha1, , Thi Thuy Diem Phan2, Keo Sa Rate Thach3, Lan Anh Tran4
1 Faculty of Accounting and Auditing, School of Economics, Can Tho University, Vietnam
2 School of Law, Can Tho University, Vietnam
3 Faculty of Business Administration, School of Economics, Can Tho University, Vietnam
4 Department of Organisation and Human Resource Development, Can Tho University, Vietnam

Main Article Content

Abstract

This study aims to identify the factors influencing alumni participation behavior in activities at School of Economics, Can Tho University. Based on a comprehensive synthesis of theoretical frameworks and credible empirical research, the proposed research model encompasses four factors: engagement, communication channels, satisfaction, and motivation. They were all hypothesized to influence alumni participation behavior. Primary data were collected from 120 alumni through a convenience sampling. A quantitative research approach was employed, incorporating Cronbach's Alpha reliability analysis, exploratory factor analysis (EFA), and multiple linear regression analysis. The research findings reveal that engagement, communication channels, and motivation exert positive and statistically significant effects on alumni participation behavior at the 5% significance level. Furthermore, satisfaction also contributes to explaining this behavior at the 10% significance level. These findings underscore the institutional imperative for universities to develop effective communication strategies, strengthen engagement initiatives, and create opportunities for meaningful participation among alumni.

Keywords

Alumni, Can Tho University, participation behavior, School of Economics

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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