Thanh bên bài viết
Chuyên mục:
Khoa học Xã hội và Nhân văn (tiếng Việt)
Ngày xuất bản:
28/04/2026
Lượt xem
0
Lượt tải xuống
0
Trích dẫn bài báo
Hà, M. T., Phan, T. T. D., Thạch, K. S. R., & Trần, L. A. (2026). Các nhân tố ảnh hưởng đến hành vi tham gia của cựu sinh viên vào các hoạt động tại Trường Kinh tế, Đại học Cần Thơ. Tạp chí Khoa học Đại học Đồng Tháp, 15(9), 80-93. https://doi.org/10.52714/dthu.sch.2523.1810
Định dạng trích dẫn:
##plugins.generic.badges.manager.settings.showBlockTitle##
Các nhân tố ảnh hưởng đến hành vi tham gia của cựu sinh viên vào các hoạt động tại Trường Kinh tế, Đại học Cần Thơ
Nội dung chính của bài viết
Tóm tắt
Nghiên cứu này nhằm xác định các nhân tố ảnh hưởng đến hành vi tham gia của cựu sinh viên vào các hoạt động tại Trường Kinh tế, Đại học Cần Thơ. Trên cơ sở tổng hợp cơ sở lý thuyết và các nghiên cứu thực nghiệm đáng tin cậy, mô hình nghiên cứu đề xuất bốn nhân tố gồm: sự gắn kết, phương tiện truyền thông, sự hài lòng và động lực có ảnh hưởng đến hành vi tham gia của cựu sinh viên. Dữ liệu sơ cấp được thu thập từ 120 cựu sinh viên với phương pháp chọn mẫu thuận tiện. Phương pháp nghiên cứu định lượng được thực hiện thông qua phân tích Cronbach’s Alpha, phân tích nhân tố khám phá và phân tích hồi quy bội. Kết quả nghiên cứu chỉ ra rằng sự gắn kết, phương tiện truyền thông và động lực có ảnh hưởng cùng chiều đến hành vi tham gia của cựu sinh viên, với mức ý nghĩa 5%. Ngoài ra, sự hài lòng cũng góp phần giải thích hành vi tham gia của cựu sinh viên, với mức ý nghĩa 10%. Kết quả nghiên cứu nhấn mạnh vai trò của nhà trường trong việc phát triển chiến lược truyền thông hiệu quả, tăng cường hoạt động kết nối và tạo ra các cơ hội tham gia có giá trị cho cựu sinh viên.
Từ khóa
Cựu sinh viên, Đại học Cần Thơ, Hành vi tham gia, Trường Kinh tế
Chi tiết bài viết
Bài báo này được cấp phép theo Creative Commons Attribution-NonCommercial 4.0 International License.
Tài liệu tham khảo
Baroncelli, A., Bolzani, D., & Landoni, M. (2022). Mapping the engagement of alumni organisations in entrepreneurship education and support at UK universities. The International Journal of Management Education, 20(2), 100648. https://doi.org/10.1016/j.ijme.2022.100648
Blau, P. M. (1954). Co-operation and Competition in a Bureaucracy. American Journal of Sociology, 59(6), 530–535.
Diamond, W. D., & Kashyap, R. K. (1997). Extending Models of Prosocial Behavior to Explain University Alumni Contributions. Journal of Applied Social Psychology, 27(10), 915–928. https://doi.org/10.1111/j.1559-1816.1997.tb00278.x
Drezner, N. D., & Pizmony-Levy, O. (2021). I Belong, Therefore, I Give? The Impact of Sense of Belonging on Graduate Student Alumni Engagement. Nonprofit and Voluntary Sector Quarterly, 50(4), 753–777. https://doi.org/10.1177/0899764020977687
Fishbein, M., & Ajzen, I. (1974). Attitudes towards objects as predictors of single and multiple behavioral criteria. Psychological Review, 81(1), 59–74. https://doi.org/10.1037/h0035872
Gardner, D. G., & Pierce, J. L. (2022). The Psychology of Financial Giving: Values Congruence and Normative Organizational Commitment as Predictors of Alumni Monetary Donations to Higher Education. Societies, 12(4), 118. https://doi.org/10.3390/soc12040118
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th a.b). Prentice Hall.
Hsu, S.-H., Wang, Y.-C., Cheng, C.-J., & Chen, Y.-F. (2016). Developing a decomposed alumni satisfaction model for higher education institutions. Total Quality Management & Business Excellence, 27(9–10), 979–996. https://doi.org/10.1080/14783363.2015.1054102
Iskhakova, L., Hilbert, A., & Joehnk, P. (2021). Cross-cultural Research in Alumni Loyalty: An Empirical Study among Master Students from German and Russian Universities. Journal of Nonprofit & Public Sector Marketing, 33(4), 457–492. https://doi.org/10.1080/10495142.2020.1760995
Khuất T. T. V. (2022). Vai trò của Hội cựu sinh viên trong các trường đại học hiện nay. lyluanchinhtrivatruyenthong.vn. https://lyluanchinhtrivatruyenthong.vn/vai-tro-cua-hoi-cuu-sinh-vien-trong-cac-truong-dai-hoc-hien-nay-p26452.html
Lertputtarak, S., & Supitchayangkool, S. (2013). Factors Influencing Alumni Donations. International Journal of Business and Management, 9(3), 170–178.
Luo, Z., Chen, C., & Wang, X. (2016). Alumni Relations in Chinese HEIs: Case Studies of Three Major Universities. Frontiers of Education in China, 11(1), 74–101. https://doi.org/10.1007/BF03397103
Mael, F., & Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13(2), 103–123. https://doi.org/10.1002/job.4030130202
McDearmon, J. T. (2013). Hail to Thee, Our Alma Mater: Alumni Role Identity and the Relationship to Institutional Support Behaviors. Research in Higher Education, 54(3), 283–302. https://doi.org/10.1007/s11162-012-9271-6
Mo, L., & Zhu, Y. (2022). How Is Alumni Giving Affected by Satisfactory Campus Experience? Analysis of an Industry-Research-Oriented University in China. Sustainability, 14(13), 7570. https://doi.org/10.3390/su14137570
Obeng-Ofori, D., & Kwarteng, H. O. (2021). Enhancing the role of alumni in the growth of higher education institutions. 04.
Pedro, I. H., & Andraz, J. M. (2021). Alumni Commitment in Higher Education Institutions: Determinants and Empirical Evidence. Journal of Nonprofit & Public Sector Marketing, 33(1), 29–64. https://doi.org/10.1080/10495142.2019.1656138
Pedro, I. M., Mendes, J. C., Pereira, L. N., & Sequeira, B. D. (2020). Alumni’s perceptions about commitment towards their university: Drivers and consequences. International Review on Public and Nonprofit Marketing, 17(4), 469–491. https://doi.org/10.1007/s12208-020-00259-y
Pedro, I. M., Mendes, J. D. C., & Pereira, L. N. (2021). Understanding Alumni-Alma mater commitment relationships upstream and downstream. Journal of Marketing for Higher Education, 31(2), 175–196. https://doi.org/10.1080/08841241.2020.1768200
Pedro, I. M., Pereira, L. N., & Carrasqueira, H. B. (2018). Determinants for the commitment relationship maintenance between the alumni and the alma mater. Journal of Marketing for Higher Education, 28(1), 128–152. https://doi.org/10.1080/08841241.2017.1314402
Pinar, M., Trapp, P., Girard, T., & Boyt, T. E. (2011). Utilizing the brand ecosystem framework in designing branding strategies for higher education. International Journal of Educational Management, 25(7), 724–739. https://doi.org/10.1108/09513541111172126
Snijders, I., Wijnia, L., Rikers, R. M. J. P., & Loyens, S. M. M. (2019). Alumni loyalty drivers in higher education. Social Psychology of Education, 22(3), 607–627. https://doi.org/10.1007/s11218-019-09488-4
Stephenson, A. L., & Yerger, D. B. (2014). Optimizing engagement: Brand identification and alumni donation behaviors. International Journal of Educational Management, 28(6), 765–778. https://doi.org/10.1108/IJEM-04-2013-0057
Sun, X., Hoffman, S. C., & Grady, M. L. (2007). A Multivariate Causal Model of Alumni Giving: Implications for Alumni Fundraisers. International Journal of Educational Advancement, 7(4), 307–332. https://doi.org/10.1057/palgrave.ijea.2150073
Tajfel, H., & Turner, J. C. (1979). An integrative theory of inter-group conflict. Trong The Social Psychology of Intergroup Relations (Austin, William G.; Worchel, Stephen, tr 33–47). OUP Oxford.
Veluvali, P., Surisetti, J., Veluvali, P., & Surisetti, J. (2023). Perspective Chapter: Alumni Engagement in Higher Education Institutions – Perspectives from India. Trong Higher Education—Reflections From the Field—Volume 3. IntechOpen. https://doi.org/10.5772/intechopen.111457
Weerts, D. J., & Ronca, J. M. (2008). Characteristics of Alumni Donors Who Volunteer at their Alma Mater. Research in Higher Education, 49(3), 274–292. https://doi.org/10.1007/s11162-007-9077-0
Blau, P. M. (1954). Co-operation and Competition in a Bureaucracy. American Journal of Sociology, 59(6), 530–535.
Diamond, W. D., & Kashyap, R. K. (1997). Extending Models of Prosocial Behavior to Explain University Alumni Contributions. Journal of Applied Social Psychology, 27(10), 915–928. https://doi.org/10.1111/j.1559-1816.1997.tb00278.x
Drezner, N. D., & Pizmony-Levy, O. (2021). I Belong, Therefore, I Give? The Impact of Sense of Belonging on Graduate Student Alumni Engagement. Nonprofit and Voluntary Sector Quarterly, 50(4), 753–777. https://doi.org/10.1177/0899764020977687
Fishbein, M., & Ajzen, I. (1974). Attitudes towards objects as predictors of single and multiple behavioral criteria. Psychological Review, 81(1), 59–74. https://doi.org/10.1037/h0035872
Gardner, D. G., & Pierce, J. L. (2022). The Psychology of Financial Giving: Values Congruence and Normative Organizational Commitment as Predictors of Alumni Monetary Donations to Higher Education. Societies, 12(4), 118. https://doi.org/10.3390/soc12040118
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th a.b). Prentice Hall.
Hsu, S.-H., Wang, Y.-C., Cheng, C.-J., & Chen, Y.-F. (2016). Developing a decomposed alumni satisfaction model for higher education institutions. Total Quality Management & Business Excellence, 27(9–10), 979–996. https://doi.org/10.1080/14783363.2015.1054102
Iskhakova, L., Hilbert, A., & Joehnk, P. (2021). Cross-cultural Research in Alumni Loyalty: An Empirical Study among Master Students from German and Russian Universities. Journal of Nonprofit & Public Sector Marketing, 33(4), 457–492. https://doi.org/10.1080/10495142.2020.1760995
Khuất T. T. V. (2022). Vai trò của Hội cựu sinh viên trong các trường đại học hiện nay. lyluanchinhtrivatruyenthong.vn. https://lyluanchinhtrivatruyenthong.vn/vai-tro-cua-hoi-cuu-sinh-vien-trong-cac-truong-dai-hoc-hien-nay-p26452.html
Lertputtarak, S., & Supitchayangkool, S. (2013). Factors Influencing Alumni Donations. International Journal of Business and Management, 9(3), 170–178.
Luo, Z., Chen, C., & Wang, X. (2016). Alumni Relations in Chinese HEIs: Case Studies of Three Major Universities. Frontiers of Education in China, 11(1), 74–101. https://doi.org/10.1007/BF03397103
Mael, F., & Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13(2), 103–123. https://doi.org/10.1002/job.4030130202
McDearmon, J. T. (2013). Hail to Thee, Our Alma Mater: Alumni Role Identity and the Relationship to Institutional Support Behaviors. Research in Higher Education, 54(3), 283–302. https://doi.org/10.1007/s11162-012-9271-6
Mo, L., & Zhu, Y. (2022). How Is Alumni Giving Affected by Satisfactory Campus Experience? Analysis of an Industry-Research-Oriented University in China. Sustainability, 14(13), 7570. https://doi.org/10.3390/su14137570
Obeng-Ofori, D., & Kwarteng, H. O. (2021). Enhancing the role of alumni in the growth of higher education institutions. 04.
Pedro, I. H., & Andraz, J. M. (2021). Alumni Commitment in Higher Education Institutions: Determinants and Empirical Evidence. Journal of Nonprofit & Public Sector Marketing, 33(1), 29–64. https://doi.org/10.1080/10495142.2019.1656138
Pedro, I. M., Mendes, J. C., Pereira, L. N., & Sequeira, B. D. (2020). Alumni’s perceptions about commitment towards their university: Drivers and consequences. International Review on Public and Nonprofit Marketing, 17(4), 469–491. https://doi.org/10.1007/s12208-020-00259-y
Pedro, I. M., Mendes, J. D. C., & Pereira, L. N. (2021). Understanding Alumni-Alma mater commitment relationships upstream and downstream. Journal of Marketing for Higher Education, 31(2), 175–196. https://doi.org/10.1080/08841241.2020.1768200
Pedro, I. M., Pereira, L. N., & Carrasqueira, H. B. (2018). Determinants for the commitment relationship maintenance between the alumni and the alma mater. Journal of Marketing for Higher Education, 28(1), 128–152. https://doi.org/10.1080/08841241.2017.1314402
Pinar, M., Trapp, P., Girard, T., & Boyt, T. E. (2011). Utilizing the brand ecosystem framework in designing branding strategies for higher education. International Journal of Educational Management, 25(7), 724–739. https://doi.org/10.1108/09513541111172126
Snijders, I., Wijnia, L., Rikers, R. M. J. P., & Loyens, S. M. M. (2019). Alumni loyalty drivers in higher education. Social Psychology of Education, 22(3), 607–627. https://doi.org/10.1007/s11218-019-09488-4
Stephenson, A. L., & Yerger, D. B. (2014). Optimizing engagement: Brand identification and alumni donation behaviors. International Journal of Educational Management, 28(6), 765–778. https://doi.org/10.1108/IJEM-04-2013-0057
Sun, X., Hoffman, S. C., & Grady, M. L. (2007). A Multivariate Causal Model of Alumni Giving: Implications for Alumni Fundraisers. International Journal of Educational Advancement, 7(4), 307–332. https://doi.org/10.1057/palgrave.ijea.2150073
Tajfel, H., & Turner, J. C. (1979). An integrative theory of inter-group conflict. Trong The Social Psychology of Intergroup Relations (Austin, William G.; Worchel, Stephen, tr 33–47). OUP Oxford.
Veluvali, P., Surisetti, J., Veluvali, P., & Surisetti, J. (2023). Perspective Chapter: Alumni Engagement in Higher Education Institutions – Perspectives from India. Trong Higher Education—Reflections From the Field—Volume 3. IntechOpen. https://doi.org/10.5772/intechopen.111457
Weerts, D. J., & Ronca, J. M. (2008). Characteristics of Alumni Donors Who Volunteer at their Alma Mater. Research in Higher Education, 49(3), 274–292. https://doi.org/10.1007/s11162-007-9077-0