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Date Published: 25/12/2019
Online Published: 25/12/2019
Abstract Views: 451
Views PDF: 597
DOI: https://doi.org/10.52714/dthu.41.12.2019.747
Issue
No. 41 (2019): Part A - Social Sciences and Humanities
Section
Social Sciences and Humanities Issue (Vietnamese)
How to Cite
Thai, V. D., & Dang, N. N. Q. (2019). Determinants influencing customers’ satisfaction of services at Xeo Quyt ecotourism site, Dong Thap province. Dong Thap University Journal of Science, 41, 33-41. https://doi.org/10.52714/dthu.41.12.2019.747

Determinants influencing customers’ satisfaction of services at Xeo Quyt ecotourism site, Dong Thap province

Van Dai Thai1, Ngoc Nhu Quynh Dang1
1 Can Tho University

Main Article Content

Abstract

The study applied SERVPERF model and multiple variable regressions to analyze determinants influencing customer satisfaction of services at Xeo Quyt ecotourism site. The data was collected by an interview survey among 150 customers who have visited the site. The regression result indicated that four key factors influencing customer satisfaction, namely: empathy, reliability, tangibility and price. Thereby, it is suggested that Xeo Quyt managerial staff and Dong Thap province should pay more attention to service infrastructure investment, staff’s professional skills and service price for better customer satisfaction.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords

Service quality, ecotourism, satisfaction level, Xeo Quyt ecotourism site

References

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