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Date Published: 28/02/2018
Online Published: 28/02/2018
Abstract Views: 2672
Views PDF: 2351
DOI: https://doi.org/10.52714/dthu.30.2.2018.550
Issue
No. 30 (2018): Part A - Social Sciences and Humanities
Section
Social Sciences and Humanities Issue
How to Cite
Ha, N. K. G., & Dinh, T. K. N. (2018). Factors affecting green purchasing behavior at Ho Chi Minh city. Dong Thap University Journal of Science, 30, 46-55. https://doi.org/10.52714/dthu.30.2.2018.550

Factors affecting green purchasing behavior at Ho Chi Minh city

Nam Khanh Giao Ha, Thi Kieu Nhung Dinh

Main Article Content

Abstract

This research attempted to examine factors affecting green purchasing behavior at Ho Chi Minh City by interviewing 297 consumers. The qualitative (participant interview) and quantitative (linear multiple regressioning) methods were used. The results show that three main factors affecting green purchasing behavior at Ho Chi Minh City of decreasing importance are (1) Green promotion activities, (2) Information sources, and (3) Price of green products. Also, the research reveals some management suggestions for businesses and governmental units to enhance green purchasing behavior.

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords

Green promotion activities, green purchasing behavior, information sources, price of green products

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