Factors affecting green purchasing behavior at Ho Chi Minh city
Main Article Content
Abstract
This research attempted to examine factors affecting green purchasing behavior at Ho Chi Minh City by interviewing 297 consumers. The qualitative (participant interview) and quantitative (linear multiple regressioning) methods were used. The results show that three main factors affecting green purchasing behavior at Ho Chi Minh City of decreasing importance are (1) Green promotion activities, (2) Information sources, and (3) Price of green products. Also, the research reveals some management suggestions for businesses and governmental units to enhance green purchasing behavior.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Keywords
Green promotion activities, green purchasing behavior, information sources, price of green products
References
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[2]. Chen, T. B., & Chai, L. T. (2010), “Attitude towards the Environment and Green Products: Consumer’s Perspective”, Management Science and Engineering, 4(2), 27-39.
[3]. Halpenny, E. H. (2006), “Examining the relationship of place attachment with pro-environmental intentions”, Proceeding of the 2006 Northeastern Recreaction Research Symposium, GTR-NRS-P-14.
[4]. Huỳnh Thị Thùy Linh (2013), Marketing xanh và các tác động của nó đến hành vi tiêu dùng: Nghiên cứu trên sản phẩm túi thân thiện môi trường tại tỉnh Long An, Luận văn Thạc sĩ, Đại học Kinh tế TP.HCM.
[5]. Kim, Y., & Choi, S. M. (2005), “Antecedent of green purchase behavior: An examination of collectism, environment corcern and PCE”, Advances in Consumer Research, (32:1), 592-599.
[6]. Kollmuss, A., & Agyeman, J. (2002), “Mind the gap: why do people act environmentally and what are the barriers to pro-environmental behavior?”, Environmental Education Research, 8(3), 20-24, 239-260.
[7]. Laroche, M., Gasmin B., and Guido Barbaro-Forleo (2001), “Targeting consumers who are willing to pay more for environmentally friendly products”, Journal of Consumer Marketing, (18:6), 503-520.
[8]. Maheshwari, S. P. (2014), “Awareness of green marketing and its infl uence on buying behavior of consumers: special reference to Madhya Pradesh, India”, AIMA Journal of Management & Research, (8:4), 1-14.
[9]. Mostafa, M. M. (2007), “Gender differences in Egyptian consumer’s green purchase behavior: The effects of environmental knowledge, concern and attitude”, International Journal of Consumer Studies, (31), 220-229.
[10]. Nguyễn Đan Thi (2013), Đánh giá tác động của công cụ tiếp thị xanh đến hành vi mua xanh của người tiêu dùng TP.HCM, Luận văn Thạc sĩ, Đại học Kinh tế TP.HCM.
[11]. Nguyen, T. T. (2014), The antecedents of green purchase intenion among Vietnamese consumers, Unpublished Thesis, International University - Vietnam National University HCMC, Vietnam.
[12]. Phạm Thị Lan Hương (2014), “Dự đoán ý định mua xanh của người tiêu dùng trẻ: ảnh hưởng của các nhân tố văn hóa và tâm lý”, Kinh tế & Phát triển, 200(2), 66-78.
[13]. Pradeep, J. (2012), “Effect of environmental concern & social norms on environmental friendly behavioral intentions”, Business Intelligence Journal, 5(1), 169-175
[14]. Reshmi, R., & Johnson, B. (2014), “A study of buying behavior of green products”, International Journal Of Research In Commerce & Management, 5(12), 39-45.
[15]. Roberts, J. A. & Bacon, D. R. (1997), “Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior”, Journal of Business Research, (40:1), 79-89.
[16]. Shah, R., & Pillai, P. (2012), “Consumer’s Environmental Concern & its Infl uence on their Purchase Intention: SEM Approach”, International Journal of Management, (6:2), 24-31.
[17]. Shamdasani, P., Gloria Ong Chon-Lin, and Daleen Richmond (1993), "Exploring Green Consumers in an Oriental Culture: Role of Personal and Marketing Mix Factors", Advances in Consumer Research, (20), 488-493.
[18]. Singh, P. (2010), Green marketing: Opportunity for Innovation & Sustainable Development. Rochester, New York.
[19]. Văn phòng Chính phủ (2015), “Thủ tướng phát biểu khai mạc Hội nghị Bộ trưởng Môi trường ASEAN”, http://vpcp.chinhphu.vn/Home/Thu-tuong-phat-bieu-khai-mac-Hoi-nghi-Bo-truong-Moi-truong- ASEAN/201510/17350.vgp#sthash.hWQ2NOlS.dpuf.
[20]. Vũ Thị Bích Viên (2013), Nghiên cứu các yếu tố ảnh hưởng đến ý định mua sản phẩm xanh của người tiêu dùng tại TP.HCM, Luận văn Thạc sĩ, Đại học Kinh tế TP.HCM.
[21]. Wang, W.L. (2012), “Most feasible strategies for green marketing mix under business sustainable development”, The Business Review, (20:1), 297-303.
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