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Date Published: 15/04/2015
Online Published: 15/04/2015
Abstract Views: 69
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DOI: https://doi.org/10.52714/dthu.12.4.2015.186
Issue
No. 12 (2015): Part A - Social Sciences and Humanities
Section
Social Sciences and Humanities Issue (Vietnamese)
How to Cite
Vo, P. T. N. (2015). A comparative genre analysis of university prospectuses in Vietnam and the United Kingdom. Dong Thap University Journal of Science, 12, 70-76. https://doi.org/10.52714/dthu.12.4.2015.186

A comparative genre analysis of university prospectuses in Vietnam and the United Kingdom

Phan Thu Ngan Vo1,
1 Dong Thap University

Main Article Content

Abstract

This article is to compare, contrast generic structure used in the introductory pages of Vietnamese and English universities through 20 advertisements in the form of welcome and introduction, overview or letter of school leaders. The study results showed that there are differences in generic structure and promotional strategies in two groups. The report will contribute to the recommendations to universities and educational institutions in building promotional texts serving their target audience.

Keywords

Generic structure, marketing, higher education, text.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

References

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