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Date Published: 28/04/2014
Online Published: 28/04/2014
Abstract Views: 195
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DOI: https://doi.org/10.52714/dthu.8.4.2014.104
Issue
No. 8 (2014): Part A - Social Sciences and Humanities
Section
Social Sciences and Humanities Issue (Vietnamese)
How to Cite
Ha, N. K. G., & Ho, H. T. (2014). Sự thỏa mãn của khách hàng đối với trang web mua sắm theo nhóm qua mạng Hotdeal.vn. Dong Thap University Journal of Science, 8, 3-15. https://doi.org/10.52714/dthu.8.4.2014.104

Sự thỏa mãn của khách hàng đối với trang web mua sắm theo nhóm qua mạng Hotdeal.vn

Nam Khanh Giao Ha, Huu Tan Ho

Main Article Content

Abstract

The research aims at identifying the level of satisfaction and the factors affecting the satisfaction of customers of the group buying website - Hotdeal.vn. by using the measurement tool of EtailQ. From the analyzed data, it can be seen that the customers’ satisfaction with the website Hotdeal.vn is at average. The result of verifying the reliability by Cronbach’s Alpha, the factor and multiple regression analysis tool, shows that 4 main factors affecting the satisfaction of the customers using the website Hotdeal.vn can be ranked in order: “Security”, “Reliability”, “Customer Service”, “Website Design”. Thence, the research reveals some suggestions to improve and enhance the service quality of the website Hotdeal.vn to have better customer satisfaction.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords

satisfaction, service quality, group buying

References

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