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Date Published: 14/02/2022
Online Published: 14/02/2022
Abstract Views: 562
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DOI: https://doi.org/10.52714/dthu.11.1.2022.921
Issue
Vol. 11 No. 1 (2022): Social Sciences and Humanities Issue (Vietnamese)
Section
Social Sciences and Humanities Issue (Vietnamese)
How to Cite
Doan, V. T. (2022). Customers’ preference and willingness to pay for express goods delivery at the last mile: A conjoint analysis method. Dong Thap University Journal of Science, 11(1), 20-28. https://doi.org/10.52714/dthu.11.1.2022.921

Customers’ preference and willingness to pay for express goods delivery at the last mile: A conjoint analysis method

Vinh Thang Doan1,
1 An Giang University, Viet Nam National University, Ho Chi Minh City, Vietnam

Main Article Content

Abstract

This study was conducted to explore customers’ preference and willingness to pay for last-mile delivery service in the case of Express Goods (EG). A stated-preference dataset was collected from customers in Long Xuyen City, An Giang Province, and we used Conjoint Analysis Method to estimate important score of last-mile delivery’s attributes. The result shows that the most important attribute affecting customers’ preference is value of order attribute, followed by distance of delivery and speed of delivery attributes. In addition, the result also illustrates that customers are willing to pay for delivery fee from VND9,500 to 22,500 depending on value of order, distance and speed of delivery. Some implications are proposed in order for Logistics service providers and EG retailers to construct delivery policies and appropriate delivery fee to attract customers.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords

An Giang, choice experiment, conjoint analysis, last-mile delivery service, preference, willingness to pay

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