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Date Published: 17/12/2015
Online Published: 17/12/2015
Abstract Views: 252
Views PDF: 312
DOI: https://doi.org/10.52714/dthu.17.12.2015.292
Issue
No. 17 (2015): Part A - Social Sciences and Humanities
Section
Social Sciences and Humanities Issue (Vietnamese)
How to Cite
Nguyen, Q. N., & Bui, V. T. (2015). Factors affecting the decision option for the brand of Hoa Loc mango. Dong Thap University Journal of Science, 17, 50-54. https://doi.org/10.52714/dthu.17.12.2015.292

Factors affecting the decision option for the brand of Hoa Loc mango

Quoc Nghi Nguyen, Van Trinh Bui

Main Article Content

Abstract

This study aims to identify factors affecting the decision option for Hoa Loc Mango by consumers. Exploratory factor analysis (EFA) is used in this study, and the results show that “good quality”, “reasonable price” and “well-known brand” are the important criteria affecting the decision option for Hoa Loc mango. Thus, the two solutions are proposed in order to improve product quality to meet consumers’ needs for Hoa Loc mango are: (1) Application of scientific and technological advances in production, consumption and preservation; (2) Enhancing geographical indications and strengthening product marketing for Hoa Loc mango.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords

decision option, brand, Hoa Loc mango

References

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