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Date Published: 10/02/2021
Online Published: 10/02/2021
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DOI: https://doi.org/10.52714/dthu.10.1.2021.845
Issue
Vol. 10 No. 1 (2021): Social Sciences and Humanities Issue (Vietnamese)
Section
Social Sciences and Humanities Issue (Vietnamese)
How to Cite
Huynh, D. L. T., Nguyen, T. M. T., & Ha, N. K. G. (2021). Factors influencing consumers’ intention of buying organic food in Long Xuyen City. Dong Thap University Journal of Science, 10(1), 71-84. https://doi.org/10.52714/dthu.10.1.2021.845

Factors influencing consumers' intention of buying organic food in Long Xuyen City

Dinh Le Thu Huynh1, Thi Minh Thu Nguyen2, Nam Khanh Giao Ha3
1 An Giang University, Viet Nam National University, Ho Chi Minh City, Vietnam
2 Student, An Giang University, Viet Nam National University, Ho Chi Minh City, Vietnam
3 Viet Nam Aviation Academy, Vietnam

Main Article Content

Abstract

This study was conducted to identify the effects of explicit information and perceived organic knowledge on their attitudes and trust, together with subjective norms influencing consumers’ intention to buy organic foods. The data was collected from 238 consumers in Long Xuyen city, who were 18 years of age and older, having heard of organic food. Exploratory factor analysis (EFA) and Structural Equation Modeling (SEM) medthods were used to validate the instrumental scale and theoretical testing models. The results showed that attitudes and trust have a positive relationship with intentions of organic-food purchase. Besides, trust, serving as the antecedent of attitudes, significantly mediates the relationships between explicit information, perceived organic knowledge, and organic purchase intentions.

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords

Explicit information, Long Xuyen city, Organic food, Perceived organic knowledge, Purchase intentions

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