Từ ngữ chêm xen tiếng Anh trong giao tiếp văn phòng ở Ngân hàng Á Châu tại Thành phố Hồ Chí Minh

Abstract

Based on the surveyed data collected in the office communication at Asia Commercial Bank in Ho Chi Minh City, this study focuses on analyzing and evaluating the English code-switching words in both abbreviated and non-abbreviated forms. The research results aim to generalize and clarify the distinctive and prominent features of word usage in the communication of this office staff, and in the banking sector in general. Consequently, the research findings are expected to positively contribute to standardizing communication practices. The results can also serve as reference materials for communication skills training programs and office staff tasks, thereby enhancing customer service quality and supporting business development in the banking sector in Ho Chi Minh City.